The Beatles

Why were the Beatles, from Liverpool, England, and other British rock groups so popular in the early  60s?  Because there were teenagers and  these teenagers had money to spend.  They were the new generation of consumers.  If you read yesterday’s blog, you learned that Europe lacked young people after WW II.  Then the babies came as the economies rose up from the rubble of war and bad pre-war economic decisions.   Eventually, money became less scarce.  No longer was all family income needed for necessities.  Now there was a bit “extra” and there were thing to buy.  Remember transistor radios?  No?  My friend Margo and I remember.  Anyhow, “teenager” became a category somewhere between child and adult.  In Europe, this was a late 50s development.  They were a consumer group with the desire for their own music.  Along came the Beatles.  They did have talent.  But now they had an audience who would pay to hear them or buy records and record albums.  This teen group would have its own hairstyles and fashion clothes.  Remember Neru suits?  No?  Well, welcome to a cultural history lesson.  Do teenagers read my blog?