Talent

 Jesus did not pick followers, the Apostles, who were very learned or eloquent.  They would never convince anyone by promotion, words or learning.  They were simple people, but they believed.  So they attracted others by their thorough and deep belief.  I think the best way to attract people to a belief is in how you live it, not in your speeches or exhortations.  That might end up being “saying one thing but doing another.” Attraction is in the action of your life, not in words of promotion.