It seems that one study purports to show a connection between college student binge drinking and cancer. This seems to have gotten some student's attention. At their age, they still think they have control over consequences from drinking. They won' drive and drink for instance. They will binge on weekends so as to not miss tests or necessary classes. They will endure hangovers as part of the fun, the cost of getting wild. Cancer they cannot control. Even if you think you are bullet proof, you know that you cannot control cancer. You might even give the big "C" a boost by unhealthy living. Anyway, it makes some of these young people pause and think. When consequences get scary enough, change has a bit more power.